The Temptation of In-House, Informal Marketing In an age where digital marketing’s impact is undeniable, many small businesses and startups are tempted to cut corners. The appeal of saving resources by having a university student

The Disconnect in Marketing Relationships In the vast landscape of digital marketing, the harmony between companies and their marketing agencies is paramount. Yet, often, this relationship is marred by misalignments and misunderstandings, leading to underwhelming

Introduction: Unveiling the Hidden Truth Behind Marketing Frustrations The relationship between companies and marketing agencies is often fraught with disillusionment. This disappointment stems not only from unmet expectations but also from a fundamental misunderstanding of

Introduction to Project Management in Marketing In the realm of marketing, the notion of project management often takes a backseat, overshadowed by the allure of creativity and innovation. However, this contrarian’s guide aims to challenge

5min Understanding the steps a business customer takes when dealing with your organisation is the goal of customer journey mapping for B2B (business-to-business) companies. This comprises the consumer’s initial knowledge of your business and its

Are you looking for ways to create engaging content to attract clients? If so, you’re not alone. A lot of business owners are always on the lookout for functional and innovative ways to produce valuable