Awareness stage: content ideas for business

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Are you looking for ways to create engaging content to attract clients? If so, you’re not alone. A lot of business owners are always on the lookout for functional and innovative ways to produce valuable content that addresses specific needs and interests. However, the internet is not a level playing field. Socially responsible businesses must stand out from other companies who may practice plagiarism or spread false information just so they can compete in this new environment where people are searching for anything at anytime of day on their phones.

In this blog post, we’ll discuss some content ideas that can help your business get noticed by using lean practices. Keep in mind that these inbound tactics will help your business increase awareness during the first stage of the buying process or customer journey. With that said, let’s get started! 

What is the awareness stage?

The awareness stage, in the digital space, can be defined as when potential clients are made aware that your business exists by bringing it up in conversation or advertising through means such as: 

  • Blogging and social media posts on Facebook,LinkedIn, Instagram, TikTok, etc.
  • Online magazines & newspapers
  • Events, webinars, and trade shows

Before starting a content strategy, it’s important to do a research and figure out which online platforms your target market frequents the most. Knowing the best place to post content will help you save time and resources, while also directly engaging with your audience. As well, there are a lot of trustworthy official sources that can provide you with statistics that later will help you share valuable information along all stages of the customer journey. 

Content ideas to increase awareness

Ideas for creating engaging content along the customer journey

Vlog and blog publications

One great way to increase the awareness rate is by creating helpful content that solves a common problem or addresses a common challenge. For example, if you run a consulting firm, you could create a blog post or YouTube video series on how to choose the right consultant. If you own a restaurant, you could create a list of tips for choosing the best restaurant in town. By providing interactive information to your audience, you can position yourselfas an expert and trusted source of information. 

Social Media posts

Another great way to engage during the customer journey is through social media marketing. You can use social media platforms like Facebook, Instagram, and TikTok to share creative images, and reels to introduce your brand problem-solving tips, how-to’s, checklists, usability, and more. You can also run ads targeting specific demographics or interests. And don’t forget about LinkedIn – it’s a great platform for B2B businesses that are networking with professionals willing to read and discuss valuable articles about topicsthey want to learn in their expertise area.

Whitepaper and eBooks

A whitepaper is a detailed report exploring one specialized topic and all its problems. It’s meant to educate professionals who need more facts than feelings when working inside an industry where there are always variables changing.

A good example of the difference between a whitepaper and an eBook is technicality; while both can be long-form digital content, whitepapers tend to cover technical detailed information based on statistics, and eBooks are extended guides for a general audience. The advantage of both resources is that people must provide contact information to obtain the benefit to download your materials. This way, you can start building a valuable database to direct content marketing efforts.


Webinars are a type of one-to-many communication where the presenter can reach their target audience from any location. Interaction during these events often leads to powerful discussion, which is why they’re such popular tools for marketers and business owners alike! You can book specific dates to talk about a topic and answer specific audience questions while you are testing and addresing their needs.

Finally, don’t underestimate the power of word-of-mouth marketing. When someone has a positive customer experience with your product or service, they’re likely to write reviews on google or social media. So, make sure you deliver an excellent user experience and exceed expectations whenever possible! 

Do any of these tactics have been useful for your business growth?

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