Customer Objective :

Understand the market for their future app.

Strive’s strategy :

The project was a major undertaking that required collaboration between several parties. This approach, called DACI (driver – approver- contributor), allowed us to manage and deliver this task effectively by understanding the market; finding an ideal candidate for future application based on their fit with our target audience’s needs; testing out potential profiles against each other in order create the right customer journey and get user adoption in the music community.

Results:

• Create an online event with 670 persons connected to the online event during the pandemic
• 3.9%CTR on the ads
• 20 artists several matching with artists and producers.